Why do some ads print money and others flop?
After 3 years editing at Red Bull Media House, I got obsessed with that one question.
Now I edit performance creative for DTC and SaaS brands who care about CPA, not awards.
I work async with brands across North America and Western Europe from Bor, Serbia.
I'm Jovan — an independent editor with 545+ hours and 130+ Upwork jobs delivered. My work sits between editorial restraint and performance-driven pacing — I'd rather a single deliberate move than a dozen busy ones.
The last few years have been paid social ads, UGC, VSLs and refreshes for DTC and SaaS teams — most of them sourced through Upwork, where I'm Top Rated Plus with a 100% Job Success score.
I care about timing, hooks and tone. Communication stays tight, deadlines hold, and the work gets protected in the edit room — not in a kickoff deck.
I work async from Bor, Serbia with teams across North America and Europe. No account managers, no handoff chain — you work directly with the editor cutting the ads.
- Direct async communication
- Clean handoff to media buyers
- Fast iteration without agency layers
A simple, three-step process.
Brief
Short call. Offer, audience, media buyer priorities and any winning creative so far. I come back with scope, schedule and price.
Edit
I cut the work myself — hooks, pacing, captions, motion. First version lands on the agreed date, structured and ready to review.
Deliver
Final masters and source files in every paid social format, exported clean and ready to upload into Ads Manager.
5.0 average rating · 130+ jobs delivered.
Verified history, transparent pricing, and contracts handled end-to-end through Upwork's protection.