Priced per concept, not per ad.
A concept means one ad angle delivered with multiple hooks and platform-ready ratios, so your media buyer has more clean tests to run.
Start with a paid test batch.
Most clients start with a small paid batch before moving into a monthly retainer. It's a clean way to test the workflow, creative direction, and turnaround before committing to a longer plan.
- 2–3 ad concepts
- 6–9 rendered variants
- Hook, pacing, and CTA notes
- Delivered in 3–5 days
- Credited toward a retainer if you continue
One concept = one ad angle.
Each concept can include multiple hooks, aspect ratios, and rendered variants so your media buyer has clean tests to run.
- 011 conceptone ad angle
- 02→ 2–4 hook openingstested against each other
- 03→ 9:16 / 4:5 / 1:1platform-ready ratios
- 04→ 3–6 rendered variantsready to ship into ads manager
Pick the entry point that matches your stage.
A steady creative pipeline to keep testing live without slowing down your media buyer.
- 4 concepts per month
- Up to 12 rendered variants
- 9:16, 4:5, 1:1
- 2 hooks per concept
- 72h first draft
- Unlimited revisions
- Monthly recap
The right volume for brands actively scaling spend and iterating on what works.
- 6 concepts per month
- Up to 18 rendered variants
- 9:16, 4:5, 1:1, 16:9
- 3 hooks per concept
- 48–72h first draft
- Unlimited revisions
- Script input
- Bi-weekly recap
A dedicated creative partner for brands testing hard and shipping weekly.
- 10 concepts per month
- Up to 30 rendered variants
- All ratios + cutdowns
- 3–4 hooks per concept
- 48h first draft
- Unlimited revisions
- Priority queue
- Strategy support
- Weekly recap
Starts at $3,000/mo
Dedicated editor, strategy support, priority Slack, and a custom creative workflow built around your media buyer and offer.
Upwork starter edits may start lower for single-variant projects. Full test batches and retainers include strategy, variants, ratios, and iteration.
Pick the smallest first step.
Most clients start with a teardown or paid test batch before moving into a retainer.
Free teardown
- Best for
- Seeing if there is a fit
- Includes
- 1 current ad reviewed
- Commitment
- Free
Paid test batch
- Best for
- Testing workflow and creative direction
- Includes
- 2–3 concepts · 6–9 rendered variants
- Commitment
- One-off
Monthly retainer
- Best for
- Weekly creative output and ongoing testing
- Includes
- Monthly concepts, hooks, ratios, variants, recaps
- Commitment
- 60–90 days depending on plan
Quick fit check.
I am a good fit if you already have an offer, footage or assets, and a paid-social testing plan.
I am not a good fit if you need generic editing, wedding videos, podcast clips, YouTube vlogs, or ads with no offer and no testing plan.
- DTC/SaaS brand
- Paid social already running
- Existing footage, UGC, product shots, scripts, or ads
- Media buyer or clear testing plan
- Need variants and refreshes
- Weddings
- YouTube vlogs
- Podcast clipping
- Generic brand films
- One-off cheap edits with no assets
- Ads with no offer/testing plan
What I need to start.
- Current best-performing ads
- Poor-performing ads
- Offer and landing page
- Target audience
- Raw footage, UGC, product shots, or script
- Brand assets
- Performance data if available: CTR, CPA, CPL, ROAS, hook rate, retention
- Target platforms and ratios
If you do not have all of this, that is fine. Send what you have and I will tell you what is missing.