A cross-section of recent paid social work for DTC and SaaS brands: UGC-style ads, VSL cutdowns, hook variants and creative refreshes built for Meta and TikTok.
What changed · UGC and product footage cut into a hook-first Meta ad with tighter pacing, product callouts, captions and CTA timing.
What changed · Rebuilt the open around the fixed-price offer with before/after framing, qualification-style CTA and tightened pacing for cold traffic.
What changed · Reframed raw founder footage into punchy Reels: hook-first openings, on-screen text for the claim, tighter pacing and a clear message per cut.
What changed · Turned product demos and screen recordings into 3 shop-owner-led angles built around fewer missed leads, less back-and-forth and accurate quotes.
What changed · Refined the script, storyboarded the flow, designed clean vector scenes and synced VO/SFX so the product story lands in 90 seconds.
What changed · Built an AI UGC pipeline — scripted scenes, consistent product framing and multiple creator variants made for cold paid social.
Note · Campaign metrics are project-specific and may be client-reported. They are shown as context for the creative work, not as a guarantee of future performance.
A transparent index of campaign metrics shown across this site — with the source and the context attached to each row.
Numbers are tied to specific campaigns and windows. Shown for context on the creative work, not as a forecast.