Paid creative, done properly.
UGC-style ads, VSLs, paid social cutdowns, hook variants and creative refreshes for DTC and SaaS brands running Meta and TikTok ads.
One client type. One kind of work.
Best fit: DTC and SaaS teams already spending $10K+/month on Meta or TikTok and testing creative regularly. Most retainer clients are spending $20K–$200K/month and need weekly creative output — hook variants, UGC-style edits, VSL cutdowns, and refreshes of winning ads. Nothing else.
Paid social ad edits
Ad edits for DTC and SaaS brands running cold traffic. Hook-first structure, tested pacing, clear offer. Built for the accounts of media buyers who are actually scaling spend, not chasing views.
Service details- 9:16, 1:1 and 4:5 masters
- 3–5 hook variants per concept
- Captions, sound design, motion polish
- Unlimited revisions on the agreed brief
UGC-style ads
Raw creator and iPhone footage turned into UGC-style ads that read as content, not ads. Tight cutdowns, on-screen text, and multiple angles so your media buyer has real variants to test.
Service details- 15s / 30s / 45s cutdowns
- Hook and CTA variants
- Subtitles and on-screen text
- Vertical-first formatting
“Smooth communication, honest, reliable, and delivered high-quality video.”
VSLs and paid cutdowns
Full VSL edits and the paid social cutdowns built from them. Clean pacing, retention-focused structure, and a direct line from hook to offer.
Service details- Full VSL master
- Paid social cutdowns
- Subtitles, b-roll, motion graphics
- Sound cleanup and mix
Creative refreshes and hook variants
When a winner starts to fatigue, I rebuild it. New hooks, new intros, new structures from the same footage so the media buyer can keep testing without another shoot.
Service details- New hook and intro variants
- Re-cut structure and pacing
- Updated subtitles and graphics
- All paid social formats exported
Built for testing, not guessing.
Files land in your media buyer's inbox ready to launch — structured, labelled, and easy to read against ad-account data.
Clean tests
Each concept is structured so hooks, CTAs, ratios, and versions can be compared instead of guessed.
Platform-ready files
9:16, 4:5, 1:1, captions, safe margins, clean exports, and clear filenames.
Variant logic
Not random versions. Each variant tests a different opening, proof point, pacing, or CTA.
Performance handoff
Short notes on hook, pacing, CTA, and what I would test next.
Quick fit check.
I am a good fit if you already have an offer, footage or assets, and a paid-social testing plan.
I am not a good fit if you need generic editing, wedding videos, podcast clips, YouTube vlogs, or ads with no offer and no testing plan.
- DTC/SaaS brand
- Paid social already running
- Existing footage, UGC, product shots, scripts, or ads
- Media buyer or clear testing plan
- Need variants and refreshes
- Weddings
- YouTube vlogs
- Podcast clipping
- Generic brand films
- One-off cheap edits with no assets
- Ads with no offer/testing plan
What I need to start.
- Current best-performing ads
- Poor-performing ads
- Offer and landing page
- Target audience
- Raw footage, UGC, product shots, or script
- Brand assets
- Performance data if available: CTR, CPA, CPL, ROAS, hook rate, retention
- Target platforms and ratios
If you do not have all of this, that is fine. Send what you have and I will tell you what is missing.