Service · Creative refreshes

Creative refreshes and hook variants from your winning ads.

When a winner starts to fatigue, I rebuild it. New hooks, new openings, new structures from the same footage so your media buyer can keep testing without another shoot.

Best fit

Who this is for

In-house teams and agencies scaling a winning creative who need new variants every week. Best fit when there's at least one ad already proven on the account.

What I edit

Raw materials I work from

  • Existing winning ads
  • Poor-performing ads to rework
  • Original raw footage
  • UGC and product b-roll
  • AI assets for new openings
  • Performance data — what's working and where it falls off
Deliverables

Exact outputs you get.

  • New hook and intro variants
  • Re-cut structure and pacing
  • Updated subtitles and graphics
  • 9:16, 4:5, 1:1, 16:9 exports
  • 15s / 30s / 45s cutdowns
  • Clean named files for the buyer
Pricing starting point

Test batch or monthly retainer.

Refreshes run cheapest as part of a monthly retainer — same footage, faster turnaround. One-off refresh batches are also fine. See Pricing for current tiers.

Send one ad. Get a teardown back.

If your account fits this work, I'll send back hook, pacing, offer, and two angles I'd test next — no pitch.

FAQ

Common questions.