Common questions.
Quick answers on strategy, media buying, footage, AI, and how to start.
Both. I edit the videos, but I also help with hooks, pacing, angles, CTA clarity, and variant structure. I do not replace your media buyer, but I do make sure the creative gives them clean tests to run.
No. I do not manage campaigns, budgets, targeting, or Ads Manager. I work with your media buyer or growth team on the creative side: what to test, how to structure variants, and how to refresh ads based on performance.
Your offer, target audience, current best-performing ads, poor-performing ads, landing page, brand assets, and any footage you already have. If you have performance data, even better: hook rate, CTR, CPA, ROAS, thumbstop rate, or retention.
Yes, as long as there is enough material to build from. I can create new hooks, intros, pacing, captions, motion graphics, B-roll structure, and AI-assisted support assets where appropriate. But I will tell you clearly if the footage is too weak to support the result you want.
Yes, when it helps the ad. That can include AI-assisted B-roll, cleanup, concepting, captions, or variant production. I do not use AI to fake product claims, fake testimonials, or create anything misleading.
Send one current ad for a teardown. I'll show you what I'd change in the hook, pacing, CTA, or structure. If the fit is right, the next step is usually a paid test batch before moving into a monthly retainer.
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